Key Account Management

Duration: 3 Days

The Key Account Management seminar is a formal learning process. The key account management concepts are outlined in pre-seminar reading. Details are refined in the classroom through interactive discussions and team projects which ensures a return on your investment.

A Proven teaching Format to Build your Account Management Skills

This seminar is preceded by a reading phase which allows participants to absorb the key account management concepts at their own speed and relate to their own business situation. The pre-seminar reading positions the group for quality interactive discussion. In addition, real business situations are used, the key account management process is practiced, new skills are perfected through group discussion, and participants interact with senior managers using these techniques.

Who should attend :

• Senior Managers
• Sales Professionals

What you will learn :

1. How do you select major growth customers?
2. How do you create alliances with these major corporations?
3. How do you develop joint growth strategy?
4. How to differentiate yourself by making your customers more profitable.
5. Establish the bottom line reasons why your customers buy products and services.
6. Transform your product business into a service business.
7. Target limited but potentially lucrative markets.
8. Concentrate your limited resources for the best returns.
9. How to add real value to your customer’s bottom line.

Program Content :

• Key Account Management Benefits
• Developing Key Account Strategy
• Key Account Action Plans
• Focusing on Results
• Proven Field Experience
• Writing Strategy
• Managing Progress

Price: $1,595*

* Price does not include meals and accommodation
30% Non-Refundable Deposit (on Total) Required for Registration; Balance of Fees Due a Minimum of 5 Business Days Prior to Commencement of Program.

For more information, please contact:
Ann Ralph, CEO
(807) 929-3511, Ext. 213; ann@queticocentre.com

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